Online Conference

Future Promotion Forum 2021

Learn how to maximize your customer engagement with the ultimate user experience


Pivot your marketing strategy to take advantage of your customers’ new expectations. After a year of interacting virtually with brands, customers are looking for more. How can you now maximize this engagement by orchestrating all your channels for the ultimate UX? Join industry leaders at the fast-paced, interactive Canon Future Promotion Forum 2021 on October 5.

Through interactive dialogue and real-life examples, the Forum will demonstrate opportunities for orchestrating channels and how digital communication can be seamlessly integrated with personalized print. Share in lively discussions around the topic of channel measurement and successful implementation of data to create intelligent user journeys including programmatic print. Great tips for creatives on how to best design those personalized print pieces for optimal results will be another take-away.

High speed digital technology is innovating at a fast and furious speed and is the driving force behind these new and exciting possibilities for omni-channel communication. This year’s forum can launch you right into the center of the action and rediscover what print can do for you! Looking forward to seeing you there.

Watch video highlights from last year


Programme outline:

  • Keynote: The “Next Normal” for Marketing: Brands under a Critical Eye
    Nicole Ramirez, Digital Marketing Professional and owner of NR Digital Consulting
  • Meet the host: Peter Wolff, Senior Vice President, Production Printing Products EMEA
  • Inspiration Case: Class of 2021 Exhibition“ – The Story
    Gordon Young, Founder The Drum and Carnyx Group
    Cathy Bittner, Strategic Business Development Manager at Canon Europe
  • Comparing Print Performance to Search Engine & Social Media Advertising in the e-commerce funnel
    Ludovic Martin, Consultant eCommerce & Web-to-Print Expert
  • Maximizing your Direct Marketing in print
    Isla Munro, Managing Director at The Dragonfly Agency
  • Inspirational Case: "Class of 2021 Exhibition" – The Implementation
    Mark Allington, Technical Director at Severn
    Gordon Young, Founder The Drum and Carnyx Group
    Cathy Bittner, Strategic Business Development Manager at Canon Europe


Online Conference, 5 October 2021 14:00 – 16:30 CEST