FUTURE PROMOTION FORUM

Tuesday 24th September 2019 | 09:30 - 16:00
Canon Customer Experience Centre, Munich, Germany

Emotion sells. Data fuels. Engagement matters.

Ensuring optimal customer engagement can be challenging as potential buyers have more and more channels competing for their attention. At Canon's Future Promotion Forum 2019 we invite you to learn about the latest innovations in digital printing to enhance customer communication and, in particular how print fuses with digital channels to gain the best brand attention.

Join industry-leading speakers and colleagues to share insights whilst exploring the future of promotional communication, and how to boost customer engagement.

Apply for your place now

This application form is valid for residents of the UK and Ireland only. If you are based outside of these regions, please click here.

Agenda

Monday 23rd September 2019
Flights to Germany
Evening: Oktoberfest

Tuesday 24th September 2019
From 09:30
Arrival at Canon's Customer Experience Centre
10:00 - 10:15
Welcome intro
10:15 – 11:00
Keynote: The future of promotional communication
11:00 - 11:30
Tea/Coffee break
11:30 - 12:00
How companies stay ahead to innovate in the digital age
12:00 - 12:30
The power of touch - meta analysis on the advertising power of print
12:30 – 14:00
Lunch break
14:00 - 14:30
The print paradox
14:30 - 15:00
Successful campaigns are customer centric
15:00 - 15:30
Paper is the new digital
15:30 - 16:00
Panel discussion
16:00
Close, transfers to the airport and flights home

Apply for your place now

Speakers

Dr. Patrick Dixon, Futurist keynote speaker
Global Change Limited

The Future of Promotion

World-class futurist speaker Dr. Patrick Dixon will take you on a journey of visualising the future of promotion and print. With his unique perspective on industry trends and experience, Patrick will deliver a passionate keynote, leaving you with keen insights into how you can take hold of your future.

Catherina van Delden, Co-Founder and CEO
Innosabi GmbH

Innovation is an agile process

This can be particularly challenging for established companies, as the speed of change quickens. Paradoxically, one of the essential factors for an organisation’s success is the rapid adoption of new technologies. Catharina is a leader in her field on how companies innovate to stay ahead in the digital age.

Olaf Hartmann, Managing Director
Multisense Institute for Sensory Marketing

The Power of Touch - Meta analysis on the advertising power of print

The Multisense Institute provides valuable findings to brands on the importance of the sense of touch in communication and for successful campaigns. Based on market figures and real examples, Olaf will elaborate on strategies and learnings in choosing the right channel mix for brand promotional activities.

FAYE HAWKINS, Managing Director
First Base Unlimited

The print paradox

Despite all the advantages digital channels can offer marketers, why is it that agencies still love print? This presentation will give a deeper insight into how agencies perceive print and how decisions are made regarding the most effective channels for a successful campaign.

Patrick Brück, Team Lead Sales
HubSpot GmbH

Successful campaigns are customer-centric

Inbound Marketing has changed the world. The interactions between buyer and seller and the information accessible to each have changed dramatically over the past decade. Companies have to adapt to those circumstances and change their behaviour on how they interact with leads and customers, use data along the way and delight them in every phase of that process. Patrick is leading a sales team in Berlin to help HubSpot’s customers in the DACH region to grow better.

Lars Schlimbach, Head of Partner Management & Development Dialogmarketing
Deutsche Post

Paper is the new digital

Digital channels alone have their limits when it comes to successful customer communication. The challenge for marketers to marry both online and offline worlds in reaching consumers becomes imminent. What possibilities do they have to do this? How is targeting with direct mail achieved? How can highly personalised dynamic mailings be created? These are some of the questions Lars will answer in his presentation on the Concentric Approach, which builds a bridge between the online and offline world of marketing communication.

Contact us

We look forward to seeing you there.

Once you've applied to reserve your place we will be in touch with all the information on flights, hotels and airport transfers.

If you have any further questions please get in touch.

Talk to the team